Despite the growing belief that amateur digital magazines and social networks are a must, print specialized magazines are a very attractive option for advertisers looking to promote their products to an engaged target market. Among readers and consumers, advertising remains the most trusted, most remembered and most acted upon form of marketing.

Marketing campaigns are most effective when print ads are combined with digital. Companies that adopt a combined approach are the most likely to reap the greatest benefits.

Precise targeting: Here, there is no algorithm showing your ads to an audience that will never be your customer. Advertising in magazines like This Is Rock or This Is Metal is targeted to a specific audience.

Credibility: As a specialized media, focused on a specific niche, we are more credible and reliable than other communication systems. Our readers come every month demanding a credible source of information and entertainment, which, in turn, makes them more receptive to the advertisements contained in them. They buy our magazines, they don’t pay with an anonymous like or an emoticon. This is real economics not fiction.

Tactile engagement: For many of us, there is nothing like the sensation of flipping through a paper magazine, reading a book, pressing a vinyl or pressing play on a CD, and enjoying its booklet. This tangible quality makes the experience of reading a magazine more attractive and enjoyable than a webzine or social networks.

Long life: Compared to other forms of marketing, magazines have a long shelf life, which means that your ad will be seen by potential customers over and over again. Magazine ads such as This Is Rock or This Is Metal are the ideal choice for companies looking for media that will target an audience for long periods of time.